You are not alone! I have been there twelve years ago and asked myself the same question. Now, twelve years later – not only do I have my own business but a woman-owned business that spans across several Asian countries. Starting your own business - leaving the safety net of a corporate job (if you have one) is not an easy decision. This is made worse by the current uncertainty in the various economies worldwide. We no longer can look back and say that “this recession will end soon” based on past trends and history. Instead, we must chart our own path and create our own future and those of our families. A job is no longer a guarantee for life time employment.
Given that a business itself is no guarantee for life time income either, what then are some of the personal qualities that will determine one’s success in it? The factors that drive success can be divided into two – attitude and aptitude. Attitude determines your enthusiasm, your passion for the work or business you are going into, your determination and drive that helps you persevere towards success whilst aptitude is needed to gauge how well you can learn and grow in your business. Starting a business is hard work, maintaining and growing it is another – do you have the stamina (physical and personal interest to see it grow)? How far do you want to take it? I always believe that to be in business, one requires foresight, planning and lots of persistence plus a little bit of luck! Knowing yourself and making your decision to take the bold step leads you towards the next level - what type of business would be suitable; an innovation, a children's business, a franchised model or a takeover of an existing business.